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Gamification as a tool to motivate sales teams

The Gamification as a tool to motivate sales teams has been increasingly used and this is not a surprise.

After all, the most attentive companies have already realized that it is necessary to invest in more dynamic and interesting methods to engage employees.

However, many people still have doubts about this topic. Do you know what gamification is? If the answer is no, know that this strategy can educate employees and form a team more willing to bring the best results.

Stay with us and learn more.

Using gamification as a tool to motivate the team

Motivating the sales team seems like an impossible mission, right?

After all, this is a team that wears out a lot and usually works under a lot of pressure for goals and results - in addition to the climate of competition among them.

Dealing with all these characteristics inherent to the position can even be demotivating and this ends up being reflected in the results.

However, it is the manager's role to find a way to boost the breath of his team, making them feel more inspired in what they do.

Using Gamification as a tool to motivate is a challenging strategy, but totally possible and more likely to be done with this feature.

This is because the idea is precisely to offer adequate training for those who perform this function, stimulating the work of the team while making use of the individual skills of each employee.

Games are able to instigate while challenging the player to fulfill a goal with determination. It is precisely this desire to end up the game that gamification can bring into the corporate environment.

Main elements of gamification

In order to have Gamification as a tool to motivate the sales team, it is essential to define the right structure of the game. The elements and interactions must be carefully thought out to achieve an efficient dynamic within a gamified training.

A well-formulated challenge

Everything always starts with a challenge and it needs to have a meaning. To awaken the desire to participate, it is important that the team sees purpose in the activities they will develop.

In your company it is possible to think of challenges that are useful for the sales area and other areas that are in the business universe.

The most important thing is that the challenge is able to be met as long as there is commitment. There is no point in setting goals that are unlikely to be achieved. Likewise, setting goals that are too easy does not encourage the team to meet them, as they do not feel challenged.

Desirable reward

Alongside the challenge is an attainable goal, and with it comes the reward. This bonus is just as – if not more – important as the challenge itself.

After all, the reward has the function of arousing interest so that the objective is adequately accomplished. But beyond that, it is a form of recognition.

It’s worth saying that it's very important to be creative when thinking about an award. It doesn't have to be limited to financial values. Often, providing an experience can have higher value perceived.

You can think of schedules for days off, a day spa, dinner with family members, a weekend trip, etc. It needs to be something that everyone can appreciate and want, and therefore will strive to achieve.

Clear and Simple

Rules that are clear should permeate the entire game. This means that there are rules for players to achieve their goals in the game fairly.

However, the rules need to be simple and explained with maximum clarity. There should be no doubt about how the game works, so don't skimp on details and use metaphors and comparisons that make it easier to understand.

Encouraging mutual cooperation

The central idea of ​​gamification is to promote integration. So while you use games to highlight individual talents, you can encourage cooperation. In other words, the team must help each other.

The proposal is to have everyone working together or in partnership, and manage to solve the proposed problems in a joint action. After all, by the end of the dynamics, what remains as a lesson is that everyone is essential for the company's success.

Positive competition

Finally, Gamification as a tool to motivate the sales team has a positive purpose. It usually brings well-being, promoting the feeling of individual self-confidence.

However, unlike what happens in some games where a single winner celebrates, here, the team wins in partnership. There is not a single victory, but many.

How can AREA67 help you?

The most difficult thing in training and engaging a team is finding dynamics that exactly meet their demands. After all, each company is a different one, with its particular needs and pains.

A sales team has the purpose of selling in any company. However, the team is formed with people with multiple talents, who are embedded in a specific organizational culture. There is no way to offer something standard in a “packed” way, you have to customize it.

This is important, above all, because the teams and their members are at different levels of maturity in their position, and it's all considered by AREA67 when establishing the best approach.

At AREA67 you find a solution that starts from the principle of personalization. With an individualized strategy for your business, our team of experts shapes the best game for your team.

You can find out more now, by clicking here.

4 benefits of gamification for companies

Among the main benefits of gamification, we can mention some of the most expressive as being:

1. Fun development

The proposal foresees a development based on fun, to bring lightness and reduce routine tensions.

This is great for engaging employees and pinning down information. Although the theme is more serious or even involves a climate of suspense, the fun is in accomplishing and overcoming the challenges.

2. Cooperation and climate improvement

Cooperation is an essential part of gamification. In other words, employees perceive that teamwork is indeed essential. It’s one of the pillars of a company as a matter of fact. Therefore, this contributes to improving the organizational climate.

Healthy Competitiveness: Competitiveness occurs, of course. But this is done in a healthy and targeted way, with all parties having a voice and space to collaborate and showcase their skills.

3. Learning Reinforcement

Learning is much more effective through Gamification as a tool to motivate sales teams.

This is because employees are able to more easily assimilate information that is exposed to them in this teaching format.

4. Individual analysis

In addition to perceiving team performance through Gamification as a tool, it’s also possible to analyze and measure individual performance.

These are just some of the benefits achieved by using gamification. Access Area67’s website and learn more about other options.


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