How to use gamification in companies and what are the benefits

Using gamification in companies  has helped to restructure training and form more engaged and satisfied teams.

This is all possible by using the concept of games as a way to educate, develop and enhance the skills of employees for business goals.

After all, who doesn't like a healthy challenge?

This is exactly how gamification works: proposing challenges in a playful and fun way, helping to improve the potential of an entire team.

However, what many managers do not realize is that they can use subjects that are on the rise to make experiences even more interesting – and consequently more profitable.

Discover how to use gamification in companies using a super hot topic: the World Cup.

How to use gamification in companies?

Adopting gamification in companies consists of promoting intelligent training that includes games and challenges. Despite the fun and relaxed content of the activities, they aim to help the team assimilate information or promote behaviors that are fundamental to the business.

For this, however, it is necessary that the gamification strategy follows the 5 pillars of the technique as it appears below:

Adopt fun and challenging dynamics like games

The crucial point of gamification is to embrace the challenges of games so that employees can interact in a light but challenging way.

The games follow a flow where they always propose overcoming obstacles, stimulating strategic thinking and teamwork.

Count on technological support when necessary

To use gamification in companies you can bet on online or offline activities.

However, if it’s online, it’s important to provide the appropriate technological support, presenting the tool where the activity will take place in advance and ensuring that everyone can handle it comfortably.

Promoting a positive and enjoyable experience

The proposed activity must be educational, but it also needs to be enjoyable. This is what differentiates the concept of gamification from traditional and monotonous training.

Thinking about rewards or recognition for the best performances

It’s interesting to think about how to reward those employees who demonstrate engagement and outstanding performance. Or, the entire team in case of collaborative games.

Defining clear and concrete objectives that guide the players

As with a game, you need to have a very clear objective to achieve. It’s the main guide in the players’ journey, and encourages them to overcome the challenges that appear during the activity.

In the case of using gamification in companies you should think about how to make a parallel between the game and the department tasks of the players, so that everyone can absorb the message behind the activity.

World Cup as a gamification theme in companies

The biggest football championship on the planet is coming: the World Cup. This is the perfect hook to promote an activity that involves precisely this subject, which, by the way, is the passion of many people.

That's because the Brazilian team as well as other countries are great examples of overcoming to reach this championship.

See how this competition can serve as a good example for gamification:

· Stimulates teamwork;

. There are no divisions of fans, since the team of the heart is that single one represented by your country;

. Familiar theme for participants;

. Fun dynamics with a relaxed subject (football);

. Emphasizes the importance of discipline (athletes routine);

In addition to all the good messages behind an activity inspired by the World Cup, there is also the passion that this championship arouses, especially in fans of traditional teams such as Brazilians, Portuguese, English, Argentines, among others.

So, we can say that it’s easy, in a way, to involve the team if you produce a gamification with such a beloved theme.

Team Building with Goal

GOAL is the new Escape Game created by AREA67.

It’s a totally digital dynamic that has the World Cup as its central theme. The game is collaborative, perfect for awakening team spirit among participants.

Teams are set up with 3 to 15 participants. For larger companies it’s possible to open several game rooms simultaneously.

The participants can learn about curiosities and facts about the previous editions of the competition.

While this happens, they are invited to interact in a very fun and captivating way.

Do you want to know more about it? Talk to us now!

Why “gamify” your team?

The idea of ​​taking game concepts into companies did not appear overnight.

In fact, gamification emerged after several researches that were carried out in different countries, and showed that people can dedicate hours to a game as long as it’s interesting to them.

In addition to the fun behind this practice, a game also requires:

· Concentration;

. Focus on results;

. Persistence;

. Dedication and energy;

. Strategic thought;

. Problems solution;

. Resilience.

It is not difficult to associate that all these characteristics are also very welcome in a corporate universe, right?

This is precisely the purpose of gamification. Corporate games and game-based actions themselves help to generate more motivation, commitment and focus in your team.

3 main benefits of gamification

The benefits of using gamification in companies are numerous. Below we list some of the main ones for you to consider using this strategy in your business.

1.    Increased productivity and team motivation

The team can be much more motivated after a pleasant experience with gamification. But not only that. The ludic experiences lived in the games bring essential lessons for the routine in the company.

2.    Improvement of the organizational climate

The dynamics also help in social relationships. This ends up promoting greater integration among the team, strengthening ties and making them feel more comfortable with each other.

3.    Teamwork

Although using gamification in companies helps to identify particular talents, the focus is to understand the potential of the team.

Working together is necessary in various dynamics and therefore ends up encouraging everyone to work together towards the same goal.

These are just some of the benefits your teams can gain from using gamification as a training strategy.


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