Area67 is a gamification company, with operations in Europe and Latin America, specializing in the creation of immersive games (digital and face-to-face), personalized for companies that wish to use the game dynamics for Team Buildings, Training, Recruitment & Selection Processes, Marketing, Performance Management and Engagement and Entertainment activations.
Our purpose is to transform people by creating an unforgettable experience of content reinforcement, always in a fun, dynamic and immersive way.
Click on the imagem in the right to see a presentation with Area67 Group’s main solutions.
⇒ Listen to our customers;
⇒ Understand the purpose and content;
⇒ Create an experience;
⇒ Engage participants in activities;
⇒ Encourage expected behaviors;
⇒ Make learning more lasting and effective.
Our process initiates in the Briefing, when the customers presents the needs. Area67 team listens and makes sure to understand the goal and the content that the company wishes to reinforce to the target audience.
Using several creativity tools and techniques, Area67 designs the game according to the briefing comprehension.
The game is then presented to the Customer, who can request changes and/or validate when the game is ready and meeting expectations.
After approval, the game is applied in the local and date agreed, offering the gamified content and guaranteeing that the audience will interact, have fun and retain all the information through a dynamic and unforgettable experience.
After the game, the Debriefing, which is of extreme importance: Area67, customer and audience discuss the learnings from the game and the relation it has with their day-today activities or the product that was presented.
The activity was excellent and generated a great positive impact in the team! The game overcame the expectation. Congratulations for the work and thank you for the great level of the job delivered.
During the development of communication actions focused in health, one of the biggest challenges is to simplify concepts. The Escape Game was an innovative strategy to deliver messages in a fun and engaging way. The expertise of Area67 and the interest of their team to decode all of this were key to the success of the action, that was well recognized and praised by all – partners, customers and players.
The game was well planned and according to our objective to reinforce the main challenges that we have in Comgás, directing the participants to use creative solutions linked to the current initiatives that Innovation and R&D department develops.
The Escape Game experience was engaging from beginning to the end, with scripts and challenges aligned to the key competences that we wanted to develop: teamwork, situational leadership, problem-solving and communication.
In the background, the construction of the experience in a collaborative way with Area67, always listening the customer and incorporating our suggestions were fundamental elements to the success.
Besides being very fun, the game brought several concepts that we were discussing in our workshop in a playful and very pragmatic way. We were encouraged to seek information from customers, to have a closer interaction to discover the obvious, but not in sight when we have cooler relationships. We have learned that it is important to make mistakes, try again, and learn from mistakes, that there are many ways to reach a goal, and that solving customer problems is the key to every activity. It was 15 minutes very well spent by the participants. It certainly exceeded my expectations!
The organization of the event was impeccable and exceeded our expectations! The feedback from the employees was fantastic, everyone liked the games. It was a lot of fun, an experience where everyone got involved, had fun and the main thing: we managed to achieve our goal of passing on the message of the 5 principles, adding knowledge in a very dynamic way to our employees. Congratulations to the whole team.
I really like the dynamics created in which I can practice the different phases of the creative process and realize its gains. They work as quick wins and give confidence to start applying immediately.